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• MPhil Marketing
   2 Years, 6 Semesters: 30 Credits

 • Eligibility for MPhil DEGREE
   1.The applicant must be a post-graduate with Management Sciences.
   2.Entry Test / GRE (Local by HEC) is a pre-requisite for admission.
 		  
     
  • SEMESTER I  
     
  S.NO Course Code Course Title Credit Hours  
   1
 2		 MPH – MAR-1301
MPH – MAR-1302		  Synopsis Development
 Quantitative Research Tools 		 3
 3		  
     
  • SEMESTER II  
     
  S.NO Course Code Course Title Credit Hours  
   1
 2		  MPH–MAR-1401
 MPH–MAR-1402		  Global Issues in the Field of Research - I
 Independent Study - I 		 3
 3		  
     
  • SEMESTER III  
     
  S.NO Course Code Course Title Credit Hours  
   1
 2		  MPH – MAR-1501
 MPH – MAR-1502		 Thesis Writing Techniques
MPH – MAR-1502 Qualitative Research Tools 		 3
 3		  
     
  • SEMESTER IV  
     
  S.NO Course Code Course Title Credit Hours  
   1
 2		  MPH – MAR-1601
 MPH – MAR-1602		  Global Issues in the Field of Research - II
 Independent Study - II		  3
 3		  
     
  • SEMESTER V  
     
  S.NO Course Code Course Title Credit Hours  
   1 MPH – MAR-1701 THESIS  6  
 
Note: Elective and Research Topic for Thesis will be selected by the Research Scholar under the advice of the Research Supervisor / HOD / Dean Faculty.
 		  
 
• PhD Marketing
   A. PhD MARKETING Course Work (2 Semesters, 30 Credits)
 		  
     
  • SEMESTER VI  
     
  S.NO Course Code Course Title Credit Hours  
   1
 2
 3		  PHD – MAR-1801
 PHD – MAR-1802
 PHD – MAR-1803		  Elective – I of Marketing
 Elective – II of Marketing
 Independent Study - III		  3
 3
 3		  
     
  • SEMESTER VII  
     
  S.NO Course Code Course Title Credit Hours  
   1
 2
 3		  PHD – MAR-1901
 PHD – MAR-1902
 PHD – MAR-1903		  Elective – III of Marketing
 Elective – IV of Marketing
 Research Paper Preparation and Publication - I 		 3
 3
 6		  
     
  • SEMESTER VIII  
     
  S.NO Course Code Course Title Credit Hours  
   1
 2		  PHD – MAR-2001
 PHD – MAR-2002		  Independent Study - IV
 Research Paper Preparation and Publication - II 		 3
 6		  
     
  • B. PhD Marketing Dissertation
   4 Semesters, 30 Credits
   SEMESTER – IX – XII
   DISSERTATION, DEFENCE AND FINAL SEMINAR		  
 
Note: Elective and Research Topic for Thesis will be selected by the Research Scholar under the advice of the Research Supervisor / HOD / Dean Faculty.		  
     

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