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  • COMMUNICATION AND MEDIA STUDIES  
 


The media have come to play a vital role in arts, education, politics, marketing, sports, entertainment and other spheres of our society and people with an informed, innovative approach to the media are increasing in demand. Analysis of the media is also crucial to the health of a democratic society. Media Studies can thus be regarded as a key subject for the contemporary society, and it has been one of the fastest growing subjects of the past decade.

Courses in Communication & Media Studies aim to combine the academic study of video and television with production work course studies in Media Studies, Video and Television are assessed separately, as media within their own rights, and as media that have interconnecting histories, genres and technologies. The importance of new media technologies on video and television is a central feature of these programs.

These degree programs provide practical hands-on training to new media communicators using video and television as a means of dialogue with their world. They give the students an opportunity to make creative, imaginative and intelligent work through a repertoire of inventive and analytical skills. All aspects of these programs, theoretical and practical, are aimed at opening the world of television and video dramas, serials, series and comedies to the prospective moviemaker.
 

  
 
 Bachelor of Science in Communication & Media Studies (BS-C&MS)
 3 Years, 8 Semesters, 43 Courses, 130 Credit Hours
 		  
  • PREPARATORY COURSE  
     
   S.NO Course Code  Course Title    
   1
 2
 3		  GENG 001
 GENG 002
 GMAT 001		  English - I
 English - II
 Mathematics - I		    
     
  • SEMESTER I  
     
   S.NO Course Code  Course Title Credit Hours  
   1
 2
 3
 4
 5
 6		  GHUM 208
 GENG 201
 GHUM 101
 GSCE 101
 GHUM 204
 GENG 202		  Introduction to psychology
 English (Compulsory - I )
 Pakistan Studies & Islamic Studies
 Introduction to Communication & Media Studies
 Introduction to Sociology
 Communication Skills  		 3
 3
 3
 3
 3
 3		  
     
  • SEMESTER  II  
     
   S.NO Course Code  Course Title Credit Hours  
   1
 2
 3
 4
 5
 6		  GEC0 201
 GHUM 201
 GCSE 102
 GENG 201
 GMAG 202
 GMED 203		  Culture, Media & Society
 Logic & Critical Thinking
 Computer Skills
 English (Compulsory - II)
 Principles of Management
 Mass Media Development		  3
 3
 3
 3
 3
 3		  
     
  • SEMESTER III  
     
  S.NO Course Code  Course Title Credit Hours  
   1
 2
 3
 4
 5
 6		  GHUM 206
 GENG 206
 GMED 201
 GUDU 201
 GECO 202
 GMED 202		  Ethics
 English Communication (Compulsory - III)
 Media Marketing
 Functional Urdu
 Introduction to Economics
 Script Writing 		 3
 3
 3
 3
 3
 3		  
     
  • SEMESTER IV  
     
  S.NO Course Code  Course Title Credit Hours  
   1
 2
 3
 4
 5		  GMED 240
 GMED 241
 GENG 301
 GPLS 201
 GENG 204		  Journalistic Writing
 Contemporary Mass Media
 English Report Writing (Compulsory - IV)
 Production Technique
 Interpersonal Skills		  3
 3
 3
 3
 3		  
     
  • SEMESTER V  
     
  S.NO Course Code  Course Title Credit Hours  
   1
 2
 3
 4
 5		  GMED 250
 GMED 251
 GMED 252
 GMED 253
 GMED 254		  News Writing & Reporting
 Animation
 Creativity & Idea Development
 Theories of Communication - I
 Mass Media in Pakistan		  4
 3
 3
 3
 3		  
       
  • SEMESTER VI  
     
  S.NO Course Code  Course Title Credit Hours  
   1
 2
 3
 4
 5		  GMED 301
 GMED 302
 GMED 303
 GMED 304
 GMED 305

 Editing & Composing
 Photography
 Current Affairs
 Introduction to Advertising & Public Relations
 Theories of Communication - II

 3
 3
 3
 3
 3		  
     
  • SEMESTER VII  
     
  S.NO Course Code  Course Title Credit Hours  
   1
 2
 3
 4
 5		  GMED 401
 GMED 402
 GMED 403
-------
 -------		  Research Method in Communication (Compulsory)
 Development Communication (Compulsory)
 Media Ethics & Law (Compulsory)
 Elective - I
 Elective - II		  3
 3
 3
 3
 3		  
     
  • SEMESTER VIII  
     
  S.NO Course Code  Course Title Credit Hours  
   1
 2

 3
 4
 5		  GMED 412
 GMED 413
 GMED 414
-------
 -------		  Media Management & Marketing (Compulsory)
 Specialized Journalist, Health, Education, Economics
 Environment, Media & Gender Labor Etc.
 Research Project (Compulsory)
 Elective - III
 Elective - IV		  3
 3

 3
 3
 3		  
     
  • The Elective Courses is to be selected from one of the following Areas of Specialization  
     
  Specialization Course Code  Course Title    
 

Media Production

  GMED 416
 GMED 421
 GMED 425
 GMED 422
 GMED 431
 GMED 434
 GMED 436
 GMED 438
 GMED 441		  Advance Animation
 Documentary Vision
 Music for Motion Pictures
 Direction
 Film Generation & Movie Making
 Structure & Classification of Drama
 Lighting
 Screen Writing
 Audio / Visual		    
     
  Specialization Course Code  Course Title    
 

Media Journalism

  GMED 423
 GMED 427
 GMED 429
 GMED 433
 GMED 435
 GMED 437
 GMED 439		  Broad Cast Technique
 Editing & Desktop Publishing
 Feature & Editorial Writing
 Photo Journalism
 On-Line Journalism
 Media Research
 Public & Corporate Relations		    
     
  Specialization Course Code  Course Title    
 

Media Advertising

  GMED 415
 GMED 417
 GMED 419
 GMED 424
 GMED 426
 GMED 428
 GMKT 486
 GMED 432		  Advertising Research
 Advertising Campaign
 Advertising in Pakistan
 International Advertising
 Media Design
 Client Services Management
 Brand Management
 Public & Corporate Relations		    
     

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